|THE DEN|
As a decade that shattered many fashion conventions, embraced new cultures and gave rise to a new era of social movements, the 1960s saw a variety of fashion trends.
Around the middle of the decade, trends developed by small groups of young people in a select few urban locations received extensive media coverage and started to have a significant impact on both the haute couture of eminent designers and the mass-market producers.
The following three fashions dominated 1960s womenswear: 1) The ladylike elegance carried over from the previous decade, worn by people like Jacqueline Kennedy, 2) The playful, youthful designs made popular by Swinging London, and 3) The late 1960s hippy trends with an Eastern influence.
There was a change in how women bought and for whom the styles were designed along with the emergence of these several styles.
Early in the decade, American styles echoed the grace of First Lady Jacqueline Kennedy. Women additionally wore stiletto heels, short, boxy outfits with huge buttons, and fitted skirts. Shifts, which are straightforward, geometric dresses, were very popular.
Full-skirted evening gowns with low necklines and tight waistlines were popular for evening wear.
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