The 1970s saw a focus on uniqueness in fashion. The market was flooded with cheap synthetic apparel in the early 1970s, leading Vogue to declare "There are no rules in the fashion game now.”
In addition to antique clothing from the 1950s and earlier, popular pieces included miniskirts, hippie-era bell-bottoms, and the androgynous glam rock and disco looks that included platform shoes, vivid hues, glitter, and satin. Through mass manufacturing, increased efficiency, creating higher standards, and homogeneity, new technologies have advanced production.
Generally speaking, tight on top and loose on bottom silhouettes were the most well-known of the middle and late 1970s for both sexes. The casualchic style of fashion, which featured sweaters, T-shirts, jeans, and shoes, was also developed in the 1970s.
In the 1970s, both men and women were strong supporters of form-fitting shirts with disproportionately large (and frequently pointed) collars. Seriously, collars in the 1970s were about twice as large as those worn now. It must have been a contagious Saturday night fever since the more chest and neck that the people bared while wearing these enormous collars, the better they looked.
When bellbottoms and high-waisted jeans first became popular in the 1970s, it seemed that fashionistas were attempting to reimagine pants. Greetings, butt, and farewell, bellybutton.
The 1970s hippie-inspired fashion was reflected in the designs of the bags. Many of them had long, narrow straps that allowed them to be swung over the body and were made of soft leather or suede. Mulberry first opened its doors in 1971 and began selling soft suede bags adorned with stitching and fringe made in its Somerset studio (which still stands today).
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