|THE DEN|
Morphe Cosmetics, legally known as Morphe Holdings and stylized as MORPHE, is a Los Angeles cosmetics and beauty manufacturer founded in 2008. Morphe, a famous brand
among Gen Z beauty consumers, made its debut in India around September 2021.
The strategic entry is part of an exclusive deal with the country’s leading lifestyle destination Nykaa. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers.
Morphe Cosmetics is mostly an online makeup brand with affordable prices and excellent product quality. When beauty gurus began to collaborate with them, this makeup brand
flourished.
Morphe Cosmetics has worked with artists including James Charles, Jeffree Star, and Jaclyn Hill in the past few years.
Hill has developed several eyeshadow palettes, the most popular of which being her mini palette series. Charles recently created an eyeshadow palette called "Unleash Your Inner
Artist”.
Morphe began as a trade show business. Chris and Linda Tawil, Morphe's co-founders, saw opportunities to set the company apart in a competitive marketplace.
For example, they saw a need to give makeup lovers a lot of eyeshadows for not a lot of money. This was how the iconic 35-colour eyeshadow palette was born. It literally broke the
Morphe website when they first sold it.
With high-performing pigments that blend like a dream, as well as constant praise, support, and collaborations from the largest and boldest beauty gurus, the Morphe X Jeffree Star Artistry Palette, is just stunning.
Jeffree gushed about the palette in his reveal video, which is a 30-pan palette housed in a bright pink container. There are a lot of pinks, some gilded glitters, and two greens tossed in for good measure, as is Jeffree's way.
There's more to get excited about than the palette; there's also a Jeffree Star Morphe Set and Refresh Star berry Mist, which is an edited version of Morphe's trademark recipe. It comes in a
new strawberry flavour and claims to be even more hydrating than the original, all packaged in vibrant pink packaging.
It will cost you Rs 3,935 to get that flawless, pigmented and bold eye look for ‘her going out tonight’.
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