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At the time, white face powders were the standard in Japan, thus the concept of a face powder that came in seven colours was unusual. The concept behind the product was to apply the powder using a variety of colours to complement each person's skin tone, including white, yellow, beige, rose, peony, green, and purple. Shiseido believed that beauty tutorials may serve as entertainment around 50 years before personal computers were invented. Nine young women were chosen for the company's advertisements to undergo a demanding education in fine art, literature, music, nutrition, and even drama in addition to cosmetics application and skin care.
Shiseido is the oldest and the first skincare company to be launched. Even though the West had a significant influence on the brand's design, the beauty and cosmetics company didn't enter the global market until 1957. Shiseido gained international recognition in 1980 with the introduction of its first skincare line, and in 1988 with the introduction of its anti-ageing line. By developing moisturisers with sun protection in 1993, Shiseido established a new standard for skin care.
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Highlights

From the editor - Harshita Malhotra

From the editor - Harshita Malhotra

Featured Designer Charles Frederick Worth

Featured Designer
Charles Frederick Worth

Luxury Skincare And Cosmetics for “her going to the past”

Luxury Skincare And Cosmetics for “her going
to the past”

Interview With The Skincare And Makeup Fashionista 'Kanika Kapahi'

Interview With The Skincare And Makeup
Fashionista 'Kanika Kapahi'

The Invention Of Lingerie

The Invention Of Lingerie

Dress for “her going to the past” Brooks Brothers Floral Plaid Jacquard Sheath Dress
Bag for “her going to the past” Hermes Herbag Zip Cabine Verso Bag
The Invention Of Heels
The Invention Of Salons
Final Look for “her going to the past”

Dress for “her going to the past”
Brooks Brothers Floral Plaid Jacquard Sheath
Dress

Bag for “her going to the past”
Hermes Herbag Zip Cabine Verso Bag

The Invention Of Heels

The Invention Of Salons

Final Look for “her going to the past”

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