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Gupta has been credited as the first Indian designer to do a fashion show via Instagram. She claims that around 60 percent of her sales happen through WhatsApp. In 2019, Netflix announced a new TV series starring Gupta and her mother Neena Gupta, “ Masaba Masaba”, a semi-fictional series in which the duo show glimpses of their lives with fashion and film. The label is well-known for its India-centric distribution and Caribbean roots. Dr. Manmohan Singh, India's former Prime Minister, presented her with the 'Business Excellence & Innovation Best Practices' award in 2019.
When Netflix announced a new series featuring her and her mother, actor Neena Gupta, the 30-year-old designer reported a $1 million investment in her company and launched a collection of lipsticks and nail polish with beauty shop Nykaa Cosmetics. This followed collaborations for a capsule collection for Game of Thrones last season, a sari line with Banaras company Ekaya, and Africa-inspired tribal jewellery with Jaipur-based jeweller Amrapali, all of which debuted between February and May of last year.
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Highlights

From the Editor - Ruchika Rawan

From the Editor - Ruchika Rawan

Luxury Designer of India HOUSE OF MASABA by MASABA GUPTA

Luxury Designer of India HOUSE OF MASABA by MASABA GUPTA

70s Floral and Flares ‘Nothing says joy like flowers’

70s Floral and Flares
‘Nothing says joy like flowers’

Lingerie for “Her Going Out Tonight”

Lingerie for “Her Going Out Tonight”

Dress for “Her Going Out Tonight”

Dress for “Her Going Out Tonight”

Upcoming Designer of India HOUSE OF SATVA BY SAUMYA GOGIA
Salon to visit before “Her Going Out Tonight”
Handbag for “Her Going Out Tonight”
Footwear for “Her Going Out Tonight”
The Final Look for “Her Going Out Tonight”

Upcoming Designer of India HOUSE OF SATVA BY SAUMYA GOGIA

Salon to visit before “Her Going Out Tonight”

Handbag for “Her Going Out Tonight”

Footwear for “Her Going Out Tonight”

The Final Look for “Her Going Out Tonight”

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